Electronic Arts defines ad types in social games

04/4/2012 | All Things D

Electronic Arts has developed a rate card for in-game placement, dividing the media plays into traffic drivers, quests, store tabs and media integrations. The "Sims Social" game has been a boon to brands such as Unilever's Dove, Toyota, Dunkin' Donuts and Wendy's for integration of everyday household and food items into the game's virtual world.

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