How to use keyword research to boost traffic to your website

04/4/2012 | Entrepreneur online

Engaging in keyword research is a critical part of improving your website's search engine optimization, writes AJ Kumar of Single Grain. Resources such as Google's Adwords Keyword Research Tool can be used to conduct the research by telling you how many searches are made for specific phrases. When deciding which keywords to focus on, think about how popular they are and how many other companies are targeting them, he writes.

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