McCormick is "Pin-spired" by Pinterest's demographic

04/4/2012 | MediaPost Communications

Food-industry companies are salivating at the predominantly female demographic of the visually oriented social network Pinterest. Spice-maker McCormick is using Easter as the occasion to launch its branded page, using a "Look Book" to inspire fan pinning and giving away prizes for sharing the best "Pin-spirations."

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC