Measure your way to CSR success, says General Mills exec

04/4/2012 | CSRwire Talkback blog

General Mills is working to measure its CSR programs across a range of metrics, including water, waste, packaging and employee engagement, writes CSR director Catherine Gunsbury. That helps keep the company focused on its sustainability goals and deadlines, Gunsbury writes. "We like measurements," she adds. "What is measured generates results."

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