Professional presence builds B2B awareness in social media

04/4/2012 |

Distinguishing between the goals of building brand awareness and brand equity is only the first step for business-to-business marketers taking on the challenge of social media, writes Brad Shorr. On the awareness front, a robust, active-looking social media presence will go a long way toward convincing newcomers of your professionalism. Social tools also can give the brand a personal feel that can improve customer relations.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY