Unilever adds online, in-store marketing aimed at Hispanics

04/4/2012 | CPG Matters magazine

Unilever has launched an in-store effort, Disfruta la Pasion de la Vida (“Enjoy Life’s Passion”), and related online marketing program, Vivemejor (“Better Living”), as part of a broader push to reach Hispanic customers. Both programs market Unilever health, beauty and food brands, including Ragu, Caress, Dove, Degree, Knorr and Popsicle.

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