What it takes to build a successful e-mail list

04/4/2012 | ClickZ

Size matters when building an e-mail list to get more leads, writes Mike Hotz. Try forging a relationship with sales by sharing lists and best practices. Reach out to new site visitors to the company website with the opportunity to sign up for your list. However, don't let your zeal for list-building lead you to buy addresses, as such leads are always of poor quality, he adds.

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