At work or not, employees' social actions affect brand equity and value

04/4/2012 | SmartBrief/SmartBlog on Social Media

You might not want your employees' actions to reflect on your brand, but they do, Jeremy Victor writes. But rather than trying to control your workers, you should embrace the risk and be prepared to cope with it. "Everything we say or do on the social Web has the potential to link back and become a reflection of the company. Don't ignore this fact, embrace it," he writes.

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