Would you treat your mother the way you treat your customers?

04/4/2012 | ThoughtLeaders blog

Making a quick buck at your customers' expense is often tempting, but it's seldom a smart strategy, write Allen Laudenslager and Bryan Neva Sr. It's better to treat your customers the way you'd want companies to treat your elderly mother, and deal with them fairly and honestly. "[I]f it's not fair to your mother, what makes it fair to your customer?" they ask.

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