Column: Listen to location-specific hotel feedback

04/4/2013 |

Travelers are turning to social media to share their experiences at hotels, which is a useful tool for hotel managers because they can respond to these comments -- and fix the issues in a timely fashion. Kristin Muhlner, CEO of newBrandAnalytics, a social intelligence firm serving the hospitality industry, says that hotel managers need to pay attention to location-specific feedback instead of only general reviews because individual hotels are different.

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