Companies tailor products to make cleaning more enjoyable

04/4/2013 | HAPPI magazine

SC Johnson's Windex Touch-Up Cleaners are just one way the industry is meeting consumer demand for cleaning solutions that are quick and easy. "People are very passionate about cleaning, but the way they clean today has evolved and we've introduced brand innovations along the way. Our research consistently shows that our Windex users want three main things: value, convenience and efficacy," said Kelly Semrau, a senior vice president at SC Johnson.

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