Dos Equis' Most Interesting Man promotes Dos de Mayo events

04/4/2013 | MediaPost Communications

Dos Equis is using the occasion of Cinco de Mayo falling on Sunday to rearrange the celebration calendar, hosting Dos de Mayo events at more than a thousand locations nationwide on Thursday, May 2. The brew's fictitious spokesman, The Most Interesting Man in the World, appears in a video to promote Dos de Mayo, claiming he has teach a rattlesnake "charm class" too early on Monday to celebrate on Sunday.

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