Marketing leadership is challenged by "a lack of self-management structure, persistent cross-departmental conflict and low technology acumen," writes Amanda Batista, summarizing an Energize Growth report. The study recommends that chief marketing officers make this the year of "self-mastery," partner with their chief information officer on analytics, cloud computing and Big Data, and adopt an agile agency model and work more collaboratively, among other suggestions.
How chief marketing officers can become masters
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