Study: Twitter users don't view promoted tweets as ads

04/4/2014 | Marketing Land

A Deutsche Bank survey found that 40% percent of Twitter users reported never seeing ads on the social network, though 80% of them had seen "promoted tweets." The study's authors say this tells marketers that Twitter's native approach to ads in its feeds is working. The same survey also found that only 17% of the users saw the ads as relevant, though.

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