Dylan finds new pitch: Lingerie

Music legend Bob Dylan has never been closely associated with corporate America, but that may change as he now has become a company's pitchman for the first time, appearing in a TV commercial for Victoria's Secret. Dylan's record label, Sony's Columbia Records, hopes the ad will alert young viewers to Dylan's music, but some old-time fans are less enthusiastic.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA