Commentary: Apple outgrowing self-righteous image

04/5/2006 | Wall Street Journal (free content), The

Wall Street Journal columnist Lee Gomes is relieved that as Apple turns 30, it's toning down its image as a self-important creator of "good" computers versus the "bad" products from IBM, Microsoft and other competitors, in favor of more neutral marketing. "So here's to innovation," he writes. "Just dial back the self-importance."

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Wall Street Journal (free content), The

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