TV shows jump on blogging bandwagon

04/5/2006 | USA Today

TV shows including ABC's "Boston Legal," NBC's "Medium" and CBS' "NCIS" are adding blogs to their official Web sites in an effort to build audience loyalty and tap the popularity of TV-related blogging. "Everyone these days in network television is feeling the pinch of the erosion of viewership, and any way we can reach out to viewers and find people in other ways has become an important mandate from the network," said Tim Kring, executive producer of NBC's "Crossing Jordan."

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