Ad org rules in favor of butter

04/5/2007 | Star Tribune (Minneapolis-St. Paul, Minn.)

Land O'Lakes has won a marketing dispute with GFA Brands about whether the latter's Smart Balance Buttery Spread brand of margarine could claim in advertising that its product tastes "even better" than butter. The national advertising division of the Council of Better Business Bureaus issued a recommendation that Smart Balance stop marketing its margarine with that claim.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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