Easter hops with spring promotions from marketers

04/5/2007 | USA Today

Hasbro, Washington Mutual and Hallmark are among the companies putting extra ads in their marketing baskets, in a bid to boost sales for the Easter season, which ranks as the No. 3 retail period behind Christmas and Valentine's Day. Marketers see the seasonal holiday as a chance to promote spring merchandise to the family-friendly segment of the market.

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