MasterCard users can dial up "Nearby" mobile services

04/5/2007 | Adweek

"MasterCard Nearby" is a new opt-in program, in which cardholders can sign up to receive information on their mobile phones to find the closest ATMs, store locations and directions in the U.S., Canada, Australia and parts of Europe. The initiative, which is available through the microsite www.mcnearby.com, was created with mobile, local search and content network go2, Irvine, Calif.

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