Will Ask.com's risky campaign boost its profile?

04/5/2007 | Wall Street Journal (free content), The

Ask.com is taking a viral approach to competing with Google in Britain, with the launch of an edgy new campaign that questions whether the top search engine is too dominant but doesn't mention Google or even its own service by name. The TV, radio, transit, outdoor and Web effort from Publicis Groupe's Fallon Worldwide instead directs consumers to the Web site, www.information-revolution.org, which only lists a small Ask.com logo.

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Wall Street Journal (free content), The

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