Social gaming challenges developers' conventional wisdom

04/5/2009 | Financial Times (free content)

Casual games on social networks such as Facebook are changing how software developers approach game design. Millions of Facebook users have made poker and virtual-pet simulators the site's top applications, a fact developers attribute to the lure of playing against friends. "The emotional driver for you to play is not the kind of fight or flight emotions which tend to happen between you and the screen on consoles, but the much more powerful emotions of you and your real world friends," Playfish CEO Kristian Segerstrale says.

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