Tic Tac brings social media on board

04/5/2009 | FOOD Magazine (Australia)

The Tic Tac brand in Australia is embracing social media and introducing two new products. "The launch of the Tic Tac brand in the digital space allows us to communicate in a relevant way with our target audience. Our strategy encourages consumers to interact with and share the playful Tic Tac experience," the company's brand manager said.

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FOOD Magazine (Australia)

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