Can Apple have its cake and eat it too?

04/5/2010 | Harvard Business Review online

Apple's iPad launch highlights a paradox at the heart of the company's business model says Umair Haque: The device is intended to ignite a services-focused computing revolution, but also to strengthen Apple's control over "products" like books, songs and videos. In seeking to have the best of both worlds, Apple ultimately limits its ability to commoditize either products or services, Haque argues. "The iPad is a revolution waiting to happen," he writes. "But the revolution's biggest roadblock is Apple itself."

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