Column: Agents should let travelers know their focus up front

04/5/2010 | Travel Research Online

Columnist John Frenaye says all travel agents have had to deal with a potential client who was all over the map literally and figuratively when it came to their vacation. Frenaye argues the problem might have been more about the travel agency than the traveler. Often times travel agencies, through its Web site and other promotional materials, indicate they can cater to a wide range of travel-related requests. Instead, Frenaye says agencies should focus their message on their areas of expertise.

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