Marketers are ready to play ball with MLB

04/5/2010 | Mediaweek

Major League Baseball networks such as Turner, ESPN and MLB Network are finding that advertisers are ready to commit larger resources to the sport this year. At MLB Network, for instance, Bill Morningstar, executive vice president of ad sales, said the network has added 30 new advertisers so far and has tallied "three to four times more ad dollars" than last year at this point.

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