Powerade sponsorship of FIFA soccer championships features interactive video

04/5/2010 | MediaPost Communications

Coca-Cola's Powerade, a sponsor of the FIFA World Cup soccer championships, is launching a worldwide campaign featuring a high-definition video that allows viewers to interrupt the action and access various features. The film, "The Never Ending Game," is housed as part of the "Powerade, Keep Playing" campaign at YouTube/Powerade.

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