Social-media sites attract business, not just "followers"

Social-media Web sites aren't just for fun anymore. Realtors and real estate agents are being encouraged to join social-networking organizations such as Facebook, Twitter and Trulia to create awareness, build relationships and connect with a broader geographical market. "Having an online presence puts you ahead of the game," Florida real estate broker Susan Milner says. She mixes business and personal information on her sites and says the key is to be "a real person" instead of only promoting a business.

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