4 ways to kick-start a sustainable innovation program

04/5/2011 | InnovationManagement.se (Sweden)

Corporate innovators need to a solid grasp of sustainable business practices if they're to create products, services and strategies for the 21st century, writes Chris Sherwin. Key CSR concepts such as the triple bottom line, life-cycle analysis and stakeholder engagement can prove fruitful starting points for eco-innovation projects, Sherwin notes.

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