Dunkin' Donuts debuts first national loyalty program

04/5/2011 | QSRWeb.com

Dunkin' Donuts launched the DD Perks rewards program this week, marking the chain's first foray into a national customer-loyalty program. Under DD Perks, customers register their loyalty cards online and receive one Dunkin' Dollar for every $20 they spend using the card. To mark the start of DD Perks, the company plans to donate $1 for every reward earned to U.S. troops.

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