Focus on women to reach the entire family, strategist says

04/5/2011 | Healthcare Marketer blog, The

Packaging health services for women creates a strong value proposition for health care providers, marketing strategist Gabrielle DeTora said during the HMSS conference in Orlando, Fla. Women make 80% of a family's health care decisions, DeTora said, and packaging women's services can build loyalty.

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Healthcare Marketer blog, The

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