L'Oréal backs Club de Noveleras

Noveleras -- fans of Spanish-language serial dramas called telenovelas -- are getting a fan club courtesy of a partnership between L'Oréal USA and Telemundo Communications. The fan club, which operates online and via mobile, promotes leading L'Oréal brands such as Maybelline and Garnier, as well as products licensed by Telemundo and promoted on Telemundo shows via product placement agreements.

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