The upcoming MGM/Sony James Bond movie "Skyfall" has shattered one record already: The $45 million raised through product-placement deals more than doubles that attained by "Minority Report" in 2002. But despite the movie franchise's legacy for placement dating back a half century, purists are twittering about a Heineken partnership suggesting that Bond has switched from vodka to beer. Other partnerships are less controversial, among them Mattel, 7UP, Kodak, Calvin Klein, Norelco, Ford, Jaguar, Rolex and Omega.
Bond film breaks product-placement record
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