Display ads are for dinosaurs

04/5/2012 | Advertising Age (tiered subscription model)

Brands and ad networks that focus their energies on display ads are heading for extinction, writes Gurbaksh Chahal. The future belongs to next-gen marketers who use social data to offer consumers an "intelligent," highly tailored and personalized experience. "Businesses that are not tying services into the social Web and the social graph soon will be out of business," Chahal predicts.

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