It's time to shift messaging strategies to "everyday Americans"

04/5/2012 | Governing.com

The construction industry sees the highway bill and transportation projects as urgent issues that need to be addressed right now; but it's not a problem that registers with most of the public, Ryan Holeywell writes. "Obviously, we're not getting loud enough,” said Andrew Herrmann, president of the ASCE. "If we don't educate the public that we have a need, they won't contact legislators, and we won't get anything."

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