Marketing should qualify leads as a best practice

04/5/2012 |

Inbound leads have a short shelf life, so follow up in at least 48 hours, writes Christopher Ryan. Lead-management techniques also should include strict standards on lead qualification by marketing, not sales; capturing leads into a common database rather than several; and forging a service-level agreement between sales and marketing, where each side commits to goals.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO