Screenvision's app gets audiences to show up earlier

In a reverse of preshow warnings to shut off cellphones in the movie theater, Screenvision has created an application encouraging interactivity between audiences and their preshow commercial block. The Screenfanz app encourages audiences to come early, with such features as location check-in and contests and games related to the spots.

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New York Times (tiered subscription model), The · MediaPost Communications

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