Study shows power of digital coupons

04/5/2012 | BizReport

A GfK Knowledge Networks study of 200,000 households found that people who use digital coupons shop more often and spend more money each trip. "What this research tells us is that brands wanting to reach heavy grocery spenders need to strongly consider digital coupon sites as an important piece of their coupon and brand advertising market mix," said Neal Heffernan, senior vice president and general manager of behavioral insight.

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