Twitter campaign boosts positive buzz by 1,800% for Cadbury

04/5/2012 | eConsultancy.com

Twitter's Promoted Trends campaign has helped Cadbury boost its positive tweets by 1,800%. The company used the campaign to reintroduce its Wispa Gold in time for the 2012 Olympics. Cadbury also saw success with its "Retweet for Sweets" challenge that increased engagement levels by 25%.

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