Most connected-TV owners are using apps, Parks Associates reports

04/5/2013 | Home Media Magazine

Parks Associates reports that 45% of Internet-connected television owners it surveyed are using applications to play games and 43% use apps to watch video. The firm also found that 79% of smart-TV owners are regular users of apps. "Apps will alter the TV viewing experience by opening new avenues to discover content and also serve as a means for content owners to push premium content to households," said Heather Way of Parks Associates.

View Full Article in:

Home Media Magazine

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Merchandise Planner
rue21
Warrendale, Pennsylvania
Senior Marketing Manager - Media
Shoe Carnival, Inc.
Evansville, Indiana
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Sr. Financial Analyst
Orchard Brands
Beverly, Massachusetts
Customer Insights Manager
The Exchange
AAFES HQ, Dallas, Texas