BBC drops character tie-ins with snacks higher in sugar or fat

04/6/2004 | Chicago Tribune (tiered subscription model)

Responding to increased concern about children's diets, the British Broadcasting Corp. yesterday announced it would soon phase out partnerships between its children's television characters and snack foods with higher levels of fat and sugar than other snacks. The licensed snacks, including Teletubbies chocolate bars and Fimbles cakes, will be replaced with products like yogurt, dried fruit and pasta.

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