Challenging chips

04/6/2004 | American City Business Journals

Procter & Gamble said it will team up with Hasbro to print Trivial Pursuit questions on Pringles chips. A new technology will allow P&G to print a question on each chip, with the answer just below it and upside down. One industry publication says the move is part of a plan to fend off competitors like Frito-Lay's Stax, made by PepsiCo.

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