General Electric opens on Broadway

04/6/2006 | Wall Street Journal, The

World Health Day is April 7, and General Electric is marking the occasion by splurging on a one-day marketing extravaganza in New York's Times Square. The event, which includes special digital billboards, bottled water giveaways, decorated seatbacks in Broadway theaters, and even performance artists, touts GE's health-care technology business with the slogan, "Healthcare Re-Imagined."

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