Illicit traffic in online ads

04/6/2006 | Bloomberg Businessweek

Spyware watchdog Ben Edelman has unearthed a subterranean marketplace for search advertising that is designed to defraud advertisers and could potentially have a negative effect on the reputation of Yahoo!'s Overture advertising network. Some Yahoo! Overture affiliates are brokering ads on other sites and networks, even via spyware programs that automatically click the ads, thus billing the clients. Yahoo! released a statement about the practices, saying: "We are carefully investigating the claims that have been raised. Once we determine the sources of these implementations, we will take appropriate action."

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA