CAB won't support ad-buying exchange

04/6/2007 | New York Post

The Cabletelevision Advertising Bureau, which represents most of the biggest cable networks, announced that its members won't take part in an ad-buying exchange. The exchange, called eMedia, is designed to add Web-like transparency to advertising deals and the test site was designed by eBay; however, CAB president Sean Cunningham said the site fails to meet the needs of buying and selling TV media online.

View Full Article in:

New York Post

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA