Column: "Idol" fans in search of "spectacle," not talent

04/6/2007 | TIME (subscription required)

Search terms for the popular but musically untalented "American Idol" contestant Sanjaya Malakar, which query such things as his sexual orientation but not his singing ability, suggest the true appeal of the runaway hit reality series, according to Bill Tancer, GM of global research at Hitwise. "It's become a race to see who can make the biggest spectacle," he writes. "In that context, Sanjaya has the advantage."

View Full Article in:

TIME (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA