Search firm co-founder on his new global role

04/6/2007 | Advertising Age (tiered subscription model)

Fredrick Marckini, who helped launch start-up search-engine positioning firm Response Direct (later renamed iProspect) before selling it to Isobar three years ago, is taking on a new challenge as Isobar's chief global search officer. Marckini discusses the importance of search-engine marketing to global clients.

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