BMW has "1" virtual destination in mind for new campaign

04/6/2008 | NYTimes.com

BMW has launched a new campaign jointly produced by Omnicom Group's GSD&M Idea City, Austin, Texas, and MDC Partners' Dotglu, New York, to promote its new compact, lower-priced 1-Series line as a "pure BMW." Roughly half of the $15 million to $25 million budget will be spent online, according to this article, with branding and ads on top Web sites like Facebook, MSN, Yahoo! and YouTube.

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