BMW has "1" virtual destination in mind for new campaign

04/6/2008 | NYTimes.com

BMW has launched a new campaign jointly produced by Omnicom Group's GSD&M Idea City, Austin, Texas, and MDC Partners' Dotglu, New York, to promote its new compact, lower-priced 1-Series line as a "pure BMW." Roughly half of the $15 million to $25 million budget will be spent online, according to this article, with branding and ads on top Web sites like Facebook, MSN, Yahoo! and YouTube.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY