Cleveland Cavaliers score big with mobile partnerships

04/6/2010 | ClickZ

The Cleveland Cavaliers this year expect to earn more than $200,000 via mobile sponsorships from DiGiorno Pizza, Verizon, Kia Sorento and other top marketers. The NBA team during each home game asks the usual full house to use their mobile phones to participate in a branded contest or poll. The effort allows the team to build its mobile database while driving traffic to promotions from the team's sponsors, according to this article.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY