Crocs hopes new campaign inspires more "Love" for its brand

04/6/2010 | Brandweek

Ken Chaplin, vice president of marketing for Crocs, talks about the brand's new "Feel the Love" campaign, which emphasizes the "Croslite" technology in its shoes. The effort for the U.S. and Europe, which includes TV, print and social and digital media, marks the debut of new lead agency Cramer-Krasselt, Chicago.

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